Director of Marketing for Latin American Security Company - Fl - #762JA

Title: Director, LTAM Marketing
Our Job Reference #762JA
Location: Miami, Florida
Salary: $110k - $120k + bonus + stock options

Reporting to the Senior Vice President, Worldwide Marketing (and/or Geo President), the Director, LTAM Marketing will assist in developing our LTAM marketing strategy and messaging and driving associated messages through a variety of marketing avenues. You will be responsible for all marketing programs in LTAM, as well as understand how global marketing programs impact the entire region and local countries.

Responsibilities:

*Driver of all marketing communications programs and materials in LTAM.
*Leading cross-functional teams across all countries within LTAM to
develop and rollout comprehensive marketing plans while maintaining a consistent message (80% global standardization of messages/20% localization).
*Manage the localization, production and delivery of corporate
brochures, collateral, datasheets etc.
*Work closely with other internal departments and teams- Sales,
Engineering, Product Marketing, Channel/Partners, PR/AR and Consumer Marketing, Global Marketing Services.
*Design and maintain a communication plan and message directed towards
our customers, channels and OEM partners within LTAM - work with other GEOs and Product Marketing to get economies of scale and reduce program duplication across functional areas.
*Lead a local competitive analysis function to support our LTAM sales
teams to understand competitive differentiation (with scope into WW Market Intelligence Team); understand local customer buying lifecycles and patterns.
*Maintain local collateral library (with scope into WW collateral).
Liaison between local production vendors, external design and marketing vendors (as they relate to WW partnerships, such as our global advertising/marketing firm).

Qualifications:

• 10+ years in corporate/geo marketing and executing on marketing strategy across various LTAM countries; prefer multi-lingual business experience.
• Marketing degree. MBA preferred.
• Working experience (5+ years) in a technology based company - preferably software or hardware.
• Strategic marketing expertise at the Enterprise/SMB/Consumer levels.
• Intimate knowledge of partnering with advertising, production and marketing vendors.
• Must thrive in a fast paced, deadline-driven environment.

Contact: John Ahn
Alta Associates, Inc.
Phone: 908-806-8442
e-mail: john@altaassociates.com Received on Thu May 8 13:12:21 2003